Praxes

PRAXES

HOME ABOUT PRAXES

  • The brain child of New York based designer Wenlan Chia, PRAXES is a fashion incubation program aims to nurture global fashion brands and professionals in Taipei. PRAXES offers an authentic industry experience, a boot camp training process and an industry support system to immerse future fashion professionals in holistic aspects of design, marketing, sales and management.

    The program is consisted of segments that simulates a real-world fashion company: Design and Art, Marketing and Public Relations, Sales and Customers Relations and PRAXES Fashion Fund. Based on qualifications and interests, PRAXES members are grouped into each segment to learn and to practice fashion business from conceptualizing a brand to developing designs, from building marketing strategy to selling products, and from producing merchandises to serving customers.

    PRAXES engages strong industry professionals from one of the world's fashion capitals, New York, and the faculty of Shihchien University's fashion design department to share know-how and provide feedback. PRAXES's industry panel includes designers, stylists, editors, photographers, sales, buyers, social media experts, publicists, marketing experts, model agents, models, make-up artists, hair stylists, show producers…etc.

    Through the program, teams in PRAXES build real life brands and introduce them to the global fashion market. In the initial phase of the program, three brands currently are under development, by twenty six graduate and senior undergraduate students of the fashion design department, design college of Shihchien University.
  • PRAXES是由實踐大學服裝設計學系與紐約設計師賈雯蘭所構思的時尚文化創意養成計畫,其中包含完整的培訓課程、產業實戰體驗與業界大師的經驗傳授,並整合服裝設計、行銷公關、業務銷售與經營管理等多面向,期能藉此培育出台灣未來的時尚專業人才,創立屬於台灣的國際時尚品牌。

    本計畫涵蓋數個領域,真實模擬時尚產業界的現貌:服裝設計、行銷公關、業務銷售與客戶關係、以及PRAXES時尚基金。參與PRAXES的學生會依照興趣與長處分組,學習並實際創立一個品牌,從提出企劃概念到執行設計,擬定行銷策略到產品銷售,再從商品生產到客戶服務,全部從無到有親自實務操作。

    由世界首屈一指的時尚之都紐約和台北跨國合作,PRAXES邀請到紐約的業界專業人士以及實踐大學服裝設計學院的教授,網羅了服裝設計師、造型師、編輯、攝影師、銷售業務、採購、社群媒體專家、公關、行銷專家、模特兒經紀人、模特兒、彩妝師、髮型設計師、秀導……等等,以跨國專業陣容傳授知識經驗並持續給予學生建議回饋。

    透過PRAXES計畫,學生將分組推出自創品牌並行銷到全球時尚市場,現階段有超過30位實踐大學服裝設計學院研究所與大學高年級學生參與,同時已有三個品牌醞釀成形。